MR Original – Trader Joe’s Signs on Fair Food Agreement

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MEDIA ROOTS — After a two year campaign, The Coalition of Immokalee Workers (CIW) has finally persuaded Trader Joe’s to sign on to a fair food agreement that will change the working conditions and lives of tomato workers in Immokalee, Florida.  The coalition consists of over 4,000 farm workers who incur unfair wages and dangerous working conditions.  Since its creation … Read More

Paychecks, Perception, Propaganda & Power

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MEDIA ROOTS — Americans currently suffer from one of history’s most successful propaganda campaigns. We are often distracted, numbed and herded into behaviors, thought patterns and policies that don’t serve our own interests, much less the interests of an endangered democracy. Too often we are unconsciously manipulated by advertising ploys.  As a result, Americans succumb to the mundane: to mindlessly … Read More