The Story of Stuff Project’s mission is to build a strong, diverse, decentralized, cross-sector movement to transform systems of production and consumption to serve ecological sustainability and social wellbeing. Our goals are to amplify public discourse on a diverse set of sustainability issues and to facilitate the growing Story of Stuff community’s involvement in strategic efforts to build a more sustainable and just world.
The Story of Stuff Project was founded in June 2008 by Annie Leonard to leverage the remarkable success of The Story of Stuff, a 20-minute web-film that explores the often hidden environmental and social consequences of America’s love affair with its stuff. Currently, the film has been viewed over 10 million times on-line and in thousands of schools, houses of worship, community centers and businesses around the world. Our Project’s focus is on systems of production and consumption—in particular the harmful environmental and social impacts of current modes of producing, consuming and disposing of material goods. Our Project is systems-focused, solutions-oriented and change-driven.
