MEDIA ROOTS – This is a special 40 minute Media Roots Radio interview conducted by Abby Martin with Cindy Sheehan, mother who has made the ultimate sacrifice and fearless anti-war activist. She relays her powerfully lucid point of view in a candid interview at her home on .
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This Media Roots podcast is the product of many long hours of hard work and love. If you want to encourage our voice, please consider supporting us as we continue to speak from outside party lines. If you donate, we want to thank you with your choice of art from AbbyMartin.org as well as music from RecordLabelRecords.org. Much of the music you hear on our podcasts comes from Robbie’s imprint Record Label Records, and Abby’s art reflects the passion and perspective that lead her to create Media Roots.
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ANTIQUIET – Music does not exist in a vacuum. As a tool of protest, of affection,
of the myriad complexities of the human condition, music plays just an
important role now as ever before in its ability to connect, inform and
find grounds of empathy in a world of increased personal isolation as
“social networking” becomes a term of digital prowess rather than
genuine human interaction.
Some of those responsible for delivering personal-revolution street
philosophy through song often have far more to say than even the
malleable, undefined borders of music will allow, as we learned with Serj Tankian
last Summer. In these moments, we excitedly set the music aside to dig
into the heart of what drives the artist, with unfailingly fascinating
result.
This was the case in our latest interview with Brother Ali.
Over the span of six remarkable albums and an archive of underground
material, Brother Ali’s one-love sermonizing has relentlessly rejected
posturing and self-aggrandizing lyricism, opting instead for a unifying
theme that’s delivered as a survivalist mandate in a world of
championed disconnect.
The Minneapolis rapper and Rhymesayers crew’s spiritual anchor has had a metamorphic year on the heels of his landmark Us album,
with the loss of dear friend and label mate Michael Larsen, aka Eyedea,
his pilgrimage to Mecca and a barrage of new changes, both personally
and professionally. Almost two years after our last interview
we caught up with the man to discuss the American perception of Islam,
government seizures of music-site domains, the power of propaganda and
much more.
In America, the broad-stroke perception of Islam and its
practitioners is still held in a deeply unfavorable light. How does one
counter the Fox News narrative with your own truth, when the other side
is excitedly stoking the fires of anti-Muslim extremism?
There’s a propaganda machine that exists in our society. If you look
at World War II times, the way that Japanese and German people were
vilified in the media, all the way down to kids cartoons. Any group of
people that were considered to be enemies of the society they would
demonize, through news and movies and kids programs. Whether it’s
Native Americans or Japanese, or the Russians in the ’80s, there was
always a caricaturization built around an agenda. And then immediately
after the Cold War, they started preparing us through the media to
attack a new target. Suddenly Arnold Schwarzenegger’s onscreen going up
against these terribly cold Arab Muslims who are taking hostages and
all that stuff, creating this atmosphere where suddenly these are the
new Hollywood bad guys. These are the new face of evil to Americans,
and it’s a picture that’s deliberately painted.
Then 9/11 happened, and the line of reality and truth began to blur.
Then you have this obviously terrible, tragic event of 9/11. The
unbelievable sadness to it, the loss of life and love, and there’s so
much questionable stuff around it. I’m not one of these people who
pretends to know what happened or didn’t happen, but there’s definitely
a lot of seriously questionable circumstances around the whole thing.
There’s clearly a campaign underway, that’s been going on for a while
by the people in power, to negate Islam and Muslims. Usually that’s
used to justify some type of injustice they’re planning, whether it be
taking over Muslim countries and occupying them, taking control of
their politics and their resources. That’s a really unfortunate reality
in the world.
How is that negating impression countered, when the
narrative’s already written and enthusiastically parroted by the
biggest news outlet in the nation? Passivity rules the day…
Being good people, having a responsibility to look for and spread
truth in every way, not just our own. Progressing a community by caring
about truth and justice and fairness. Part of the social decline we’re
facing is that we’re very, very passive about everything. It’s been by
design. We’ve been bred to be very passive about the things that we
eat, the things that we buy and the things that we use. It comes down
to the way that we live, the information we take in. We don’t actively
seek out information, we just allow whatever’s the loudest to dictate
the narrative. In most major cities we’re down to one or two major
newspapers, which are owned by the same conglomerates. Radio stations
are all owned by the same parent companies, news stations are owned by
two or three companies. It’s just really unfortunate, but that’s just
one of a plethora of topics where we’re all just deeply uninformed on
all of it, and it’s causing something of a subconscious bridge where we
get all this information that Muslims are bad, and Islam is against us
and our way of life, and Muslims hate our freedom and all that. It’s
diametrically opposed to America’s values, they’re not the same kind of
people we are, so on and so forth. It causes an unconscious acceptance
of treating people bad, of denying people justice and due process and
all these things that we say we believe in as Americans.
Now you see it on our soil too, where Muslims that are citizens of
America aren’t granted the same basic rights of faith. But that’s
nothing new, that’s something they did when they came and called the
native people Indians and savages and did everything in their power to
establish dominance. Then the slaves came over and they had ugly names
for them too. Every group of people, it seems, falls into a necessary
place or role when the power structure decides to prepare us mentally
and spiritually to adjust to this injustice. To be okay with these
things being done in our name, this oppression contracted out in the
name of American values.
Given the government and media’s campaign of bullshit on the
Wikileaks ordeal, it’s frightening how well that model of behavior
commutes to other areas of focus. We’re in an amazing time in history,
where the unification of the media seems so big and so scary, but
public awareness is hitting an all-time high, and people are
increasingly questioning the margin of truth in the reality being
served to us. What’s your perspective on selective free speech, like
the fact that Mastercard will still do business with the KKK, yet cuts
ties with Wikileaks, people bringing the real light of truth to some of
the most important world affairs – and lies – of our time?
Obviously I support people’s rights to speak and have access to the
truth, and to promote it. There’s a really big fight going on with the
net neutrality bill, and we’re facing the potential of control over the
internet where everyday people don’t have the same platform on the
internet as corporations. It’s interesting, with this whole thing
there’s been a big sweep of websites by the Department of Homeland
Security for those they consider to be criminal. With no warning, no
communication, no due process. They seized their domains and shut down
their sites, and it’s interesting that it happened to three major
Hip-Hop blogs. It had nothing to do with anything political or anything
like that, but the RIAA had them shut down because they helped artists
leak materials and videos and such that’s not released yet. So the
Department of Homeland Security, which is supposed to protect us from
terrorism, seized a website called OnSmash.com. They leaked a new 50
Cent song and the new Joel Ortiz record, but what does that have to do
with homeland security? How is that terrorism? The precedent that’s set
by that is really amazing, really terrifying.
That’s terrorism in its own right.
Right. I had to file with the Department of Homeland Security when I
went to Australia on tour. Our Australian show promoter wire
transferred money for our shows to our bank accounts in Minneapolis,
and the Department of Homeland Security froze that bank account and
stopped the transfer. I had to register with them, give them my
information, who I am & what I was doing, everybody that worked for
me, my schedule, social security numbers, addresses, bank accounts,
more things than you could believe. The froze everything up.
They told me that it was random. That the words Brother and Ali were
red flag words, but I was made aware at the end of the whole ordeal
that they were aware of the Uncle Sam Goddamn video.
Right around the time that video hit a million views, after I
performed it on TV, that’s when that happened. I got kicked off a tour
for that song, because it was sponsored by a big company. Got a lot of
hate mail from guys named Chad, writing private MySpace messages back
in the day. Guys with no shirts on and white baseball hats on backwards
telling me “I’m gonna come to your show tonight and beat your ass.” I
got a lot of that for probably about a year. And at my shows I’m always
at the merch table… no ass kickings ever happened.
The thing is, nothing I say is really even that dangerous. I’m not even saying shit compared to like…
Zach De La Rocha, Immortal Technique…
Yeah, not to mention Dead Prez, people who have bigger platforms and
say a lot more than I do. I don’t consider myself a political artist, I
haven’t made that my mission. I just have a few songs where I stated
some things.
Speaking of statements, Cornel West made a comment that I’d
like to expand on: “To embark on a quest for wisdom, one has to be open
to the voice, viewpoint, and vision of others.” In a world geared more
than ever to the me me me society, how does one not only lean against that tide, but radiate that to others?
It’s interesting, that’s something that’s actually been on my mind a
lot lately. One of the people that Eyedea put me up on was this this
philosopher Krishnamurti, who really dealt a lot with putting the ego
aside to truly experience things. When you listen through the lens of
your ego you’re not really listening, you’re not really experiencing.
And that’s huge to me… it ties in well with Cornell West’s quote. I
love Cornell West. I think with what I’m doing, I just try to
communicate that way and listen that way, especially on the Us album.
That was the first album that really wasn’t about me, it was more about
the people that I know, and trying to tell their stories.
Religious individualism and the art of people truly listening to each other is dying.
A major problem, as you pointed out, is that we are not actively participating in solutions.
Everything is passive in our society. For the majority of people,
there’s a few activist, but even the majority of them may not be as
informed or as pure in direction as they would have us believe. Like
the Tea Party scene. It appears to be a group of activists, but there’s
two brothers that essentially own that movement…
The Koch brothers…
Yeah. They’re funding the movement, and these Tea Party activists
are just sheepishly repeating this narrative that somebody’s given
them, talking points meant to mislead and start fires of anger. Not
very much is active in our society – we’re very passive, very inactive.
I definitely agree with what you’re saying, in social media being a
platform for people to narcissistically splatter out whatever feelings
they have in that moment, and really feel like something’s being done
with a Facebook update or a tweet.
That’s the problem with clicktivism – it creates a dangerous
false sense of contribution, a momentum based on parroting points for
social status rather than planting a real flag of truth and living the
truth you’re seeking. That stifles progress on all meaningful fronts.
We’ve been programmed that way over the last few generations. That’s
not a mistake and that’s not a coincidence. It’s not something that’s
happened on its own. It was a very deliberate effort on behalf of those
who really control things. And it’s undoubtedly an intimidating factor
when you can watch the sponsorship money and general attention will
shift away, go elsewhere when there’s any sign of going against that
tide.
You tweeted about the Best MCs argument, saying “Best For
who? Best for the people is Chuck D.” That’s one musical revolutionary
who’s paved the way for bands like Rage Against The Machine, helped set
the groundwork for people like you and Immortal Technique. In a very
real way, he’s passed the torch on to you on record by doing the
introduction track on Us. Do you see the direct lineage between Public Enemy’s activist mentality and your own?
Definitely. Being fortunate enough to become friends with him gave
me confirmation of that. I got to hear him say “You’re doing what you
can to continue what we were doing.” Those men are the ones that made
me serious about this music and made me realize what the possibilities
it held were. Not that I went into this thinking that I was going tobe
a part of some social movement, but I know that they affected the way
that I thought, the way I wanted to live, my aspirations and what kind
of person I am.
I remember being a kid in a 99% white Michigan suburb, getting absolutely floored by Public Enemy’s Can’t Truss It
song. That one track blew the doors open for me in terms of what it
means to tell a truly powerful, incendiary story through song and apply
it to real social issues. The way Chuck draws a direct line between the
injustice and oppressed rage of slaves from long ago and the racial
struggles that still exist today was an inspiring and humbling
eye-opener about the real power of music.
That’s what it’s about, connecting just like that and giving people
new eyes on something they might only have a certain familiarity with
at the moment. Chuck, KRS-One, even people I look back on as an adult,
these other guys who were on something really deep and special back
when I was 14. Back then it was just kind of a bunch of cool words. But
those words hit me, they made me want to know what they were talking
about. It made me read, it made me research, it inspired me to dig
deeper. That stuff showed me the real power of what this culture can be
and what this art form can be.
MEDIA ROOTS– Every issue around the world can only be truly communicated with
unfettered access to media sources. Without an informed
citizenry on the issues that impact our lives, there can be no true
representation for the people. I believe communication is a human right, which is why I am organizing for a campaign called Communication is Your Right!, an advocacy campaign based on Article 19 of the United Declaration of Human Rights.
Article 19 of the
Universal Declaration of Human Rights reads: “Everyone has the right to
freedom of opinion and expression; this right includes freedom to hold
opinions without interference and to seek, receive and impart
information and ideas through any media and regardless of frontiers.”
On December 10, 1948 the United Nations adopted The Universal
Declaration of Human Rights. Today in 2010, more than 60 years later, entire groups of people still don’t have access to
factual news and information in order to better their lives, community
and country and make a positive impact in this world.
I speak with Larry Cox, the executive director of Amnesty
International USA about Article 19 and why the human right to communicate is so essential in the fight for human rights.
I speak with
Denis Moynihan from Democracy Now! about Article 19 and the current media landscape.
GLOBALVOICES– Communication is Your Right! recently interviewed
Larry Cox, Executive Director of Amnesty International USA, who said
that freedom of expression is central to the fight for human rights.
“People need to understand that communication is a right, and it’s a
right that is not being fulfilled at all,” he said. “That’s what it’s
all about, because if people can’t express themselves, they can’t
protest any issues that are going on.”
Communication is Your Right!
is a platform for media makers, human rights advocates, and citizens
around the globe to speak their truths.
“When people are trying to use power in the wrong way the first
people they go after are journalists,” Cox said. More than 267 cases of
journalists being threatened, arrested, killed, or disappeared are
tracked on Global Voices Project Threatened Voices, which states “Never before have so many bloggers been imprisoned.”
These numbers are unacceptable- not only because being able to
communicate is vital to changing our lives and community- but because it
is a human right.
Article 19 of the Universal Declaration of Human Rights, the human
right to communicate, makes threatening and silencing citizens for
communicating their thoughts a human rights violation. Article 19 reads,
“Everyone has the right to freedom of opinion and expression; this
right includes freedom to hold opinions without interference and to
seek, receive and impart information and ideas through any media and
regardless of frontiers.”
On the front page of our site is a petition
demanding that the United Nations take the Human Right to Communicate
seriously. “With the profound changes happening in the way people
connect and share information, now more than ever it’s important to
protect that right to connect and share,” explains Matthew Schroyer, a
journalist from www.MentalMunition.com and Communications is Your Right! organizer. “If you can’t protect that right, then you can’t protect a democracy.”
The Communication is Your Right!
petition also states that the consolidation of media companies is
damaging to universal communication and without stronger UN support
global communication rights none of their Millennium Goals will be
achieved.
We urge people to exercise their right to communicate with a blog, podcast or video and submit your work to this campaign.
We would like citizens around the world to reflect on why they haven’t
been heard by their larger community. Does corporate media allow you a
platform? How is government control and media policy stifling free
speech in your community? These questions need reflection and we must
act together to create solutions.
We are building a decentralized campaign of media makers, media
reformers and human rights advocates that are working together to
network with organizations, speak with our communities, and create media
about Article 19. “We need a communication revolution in order to have
a human rights revolution,” says Abby Martin, founder of www.MediaRoots.org and Communications is Your Right! organizer.
To join our mission to advocate for people around the world to openly and fully communicate, visit our “Organizing Together” page to learn how to become an organizer and share this campaign’s message.
MEDIA ROOTS – On this week’s episode of Media Roots Radio, Robbie and Abby Martin talk about the new TSA procedures and privacy violations, Bush’s book tour and the media giving him a pass, and analyze the WhatTheFuckHasObamaDoneSoFar website.
On the second half of the show we talk about the Israeli and Palestinian conflict and air a forty minute interview with Dr. Paul Larudee, a San Francisco Bay Area human rights advocate for justice in Israel and Palestine. He works with the International Solidarity Movement and the Free Palestine Movement, and was cofounder of the Free Gaza Movement. He was onboard the Sfendoni, a ship of the Freedom flotilla attempting to bring humanitarian aid and contraband items to Gaza, when the ship was intercepted by Israeli forces. To listen to Dr. Paul Larudee’s full hour interview go HERE.
The above timeline is interactive. Scroll through it to find out more about the show’s music and to resources mentioned during the broadcast.
If you would like to directly download the podcast click the down arrow icon on the right of the soundcloud display. To see a larger version of the timeline with clickable resources go to the soundcloud link below the player.
This Media Roots podcast is the product of many long hours of hard work and love. If you want to encourage our voice, please consider supporting us as we continue to speak from outside party lines. If you donate, we want to thank you with your choice of art from AbbyMartin.org as well as music from RecordLabelRecords.org. Much of the music you hear on our podcasts comes from Robbie’s imprint Record Label Records, and Abby’s art reflects the passion and perspective that lead her to create Media Roots.
$40 donation: One 8×10 art print and one RLR release (You choose! Tell us in the Paypal notes.)
$80 donation: Two 8×10 art prints and two RLR releases (You choose!)
$150 donation: Four 8×10 art prints and four RLR releases (You choose!)
Even the smallest donations are appreciated and help us with our operating costs.
Thanks so much for your support!
If stream isn’t working, go to backup stream HERE.
MEDIA ROOTS– An age-old question among activists and the media is how to
grab an audience’s attention and hold it. In a society accustomed to twitter
feeds, blog hosting, sound bites and news that serves to either placate viewers with
entertainment or alarm them beyond reason, knowing how to engage people on
serious issues can be quite the challenge.
In order to reach a culture that is
over saturated with sensationalism and new technology, one thing though, is for
sure– you have to be creative.
Many people would rather be mindlessly entertained than learn about depressing news. So why not use entertainment to inform the masses? Inspired to combine music and news-room
journalism, two European expatriates living in Australia combined their powers
of lyrically creative brilliance, comical acting and historical and political
knowledge to form the eccentric character Robert Foster– host of Rap News.
From the initial looks of it, Rap News appears to be a one-man
show with a series of goofy wigs and costume changes that turn Hugo Farrant from anchorman Robert Foster into multiple other
entertaining characters featured in each episode. Yet, upon closer listening, the creativity
of the report’s content and lyrics reveal the wit and intellect of Giordano
Nanni, the composer, editor, director and researcher who co-writes the episodes
with Hugo.
As a team, Hugo and Giordano take on important issues facing
the world and critically frame them with ingenious, cutting lyrical verse, all
the while using humor to relay their message. For example, their latest episode
Rap News vs. News World Order, inwhich Wikileaks’s Julian Assange made a live debut,
Robert Foster wrapped up the show with these words-
It seems,
journalism’s become a dangerous profession
Risking ostracism,
extradition
To provide a clear
picture of the world we live in
But without truth,
history will certainly repeat.
The same wars, in
this time of universal deceit,
Telling the truth
has become a revolutionary act
So I salute those
who disclose the necessary facts.
Some of our other favorite Rap News lyrics are from Obama Wins the Nobel ‘War is Peace’ Prize–
Any serious examination
leads to the raw truth
This isn’t a prize
for Obama, it’s a prize for George Bush
Nobel’s message
seems to be War is Peace and it’s all well
When all is war, and
didn’t we read that in Orwell?
Well, From the
depths of doublethink and newspeak
This is Robert
Foster, for Juice Media
Have a double plus
good week.
Julian Assange thinks these guys have got it right and so do
we. Inspired by the duo, Media Roots reached out to the minds behind Rap News
to learn how they started, what inspires them and what the future has in store
for Robert Foster.
***
MR:Who are you both? What are your backgrounds?
Hugo: I’m an exile from the UK who
left to find greener pastures, both creatively and socially, here in Australia. My background is in teaching, but my passion is rhyme writing and performance.
Giordano: I’m an exile from Italy who came
to Melbourne about 8 years ago. My background is history—having studied and
written on colonial history—but my various projects and activities embrace
music, theatre, indy-journalism and film-making, etc.
MR: What caused your political awakening? What led you both to Australia
and ultimately to finding each other?
Hugo: I wouldn’t describe myself as
politically awakened. More politically curious, but lacking in discipline, and
someone like Giordano has the requisite knowledge to satisfy my curiosity. I
was always into bands like Rage Against the Machine back in the day, so I was
aware of the potential of music to deliver political messages.
I was keen to
participate in that style of art, but absolutely didn’t want to be another
rapper complaining about things without the academic clout to back up the
arguments. Giordano and I found each other through a mutual rock musician
friend, and immediately bonded over shared interests in media, movies, music,
conspiracy theories and Medieval Italian poetry.
Giordano: I think one of my first
‘political’ awakenings occurred when I was 18 or so; one of the (few) great teachers
I had at University suggested I read Hidden Agendas by John Pilger. It shocked
and blew me away at the time. It was one of the first books which sparked my
awareness of what was happening in the world, and which alerted me to the vital
importance of journalism therein.
But the awakenings have been ongoing since then. Relatively
recently, during the 2008 presidential campaign I discovered Ralph Nader—thanks
to the Internet and YouTube—not thanks to TV, interestingly enough. Hearing
him speak was a real awakening, in the sense that I had long since given up
placing any faith in the political process. Nader has taught me that politics
can be a noble profession; it’s not that all politicians are bastards, but
rather that most Americans seem to vote for the bastards rather than honest
ones!
MR: I agree about Nader. How did Rap News come into fruition and why did you choose this
approach?
Giordano: Rap News was born in late 2009
but its roots go back a bit further.
Hugo: It came about through
resurrecting a ‘music journalism’ project, which Giordano had previously worked
on—an audio precursor to Rap News. I heard about this and liked the idea, and
asked if I might get involved. Once we sat down and planned, and decided that I
would rap all the characters, it became clear that trying to be serious while
wearing so many stupid wigs was probably unrealistic, so the comedy element
came to the fore.
Giordano: Yeah, as George Bernard Shaw
said, “If you’re going to tell people the truth, you better make them laugh;
otherwise they’ll kill you”.
The news-room has become such a powerful and globally
recognized icon of knowledge and information: everything is offered daily, to
millions of viewers, as ‘the truth’. Rap News appropriated this device but
tries to shine a little light on some of the unspoken premises that prop up the
cultural fictions regurgitated daily by the mainstream news networks. Back in the days when I still bothered watching TV news, I
often felt an irresistible urge to shout back at TV set in frustration. Now Robert
Foster provides a channel for that outlet! I guess this also inspired our
approach to delivering the news.
MR: Hugo is an extremely good rapper and the rhymes in Rap News are
incredibly informative, intelligent and cutting. Have you always used hip-hop
as a form of poetic expression and when did you begin incorporating political
commentary into your rapping? How long have you been performing publicly?
Hugo: Thanks for your feedback! The
informative and intelligent nature of the rhymes comes from Giordano. He
provides the ‘juice’ of the dialogue, the research to back it up, and is
responsible for all the most cutting elements of each episode. Rumsfeld saying,
‘We’ll write the history books’ as a prime example.
My job is to make the thing rhyme and flow, and put in a bit
of puerile humor, as well as over-act! My own rap persona is much less popular
than Rap News, but yes, I do perform at festivals and venues in Australia, both
with Treats—an excellent DJ—and with the rising live band ‘Dub The
Magic Dragon’, touring India, March 2011.
My stage name is Hugo, but political listeners will not find
much juice there—now that I am involved with Rap News, I prefer to wax
philosophical, comical and spiritual in my solo work, and leave the political
content to a properly researched forum such Rap News.
Giordano: Hugo is being characteristically
modest: He is in fact very well known, and highly appreciated, in Melbourne,
for rocking audiences and making a real impact on people’s lives through his
art.
MR: Your two latest videos seem to have a more professional production than
your first couple—the lower third
text scroll, the Fox news graphics, etc. Are more people offering to help or are you just refining your skills together?
Giordano: Ever since we launched Rap News,
people have offered to help us by offering to donate their talent and skills to
the show. Probably one of most rewarding results has been witnessing all this
willingness to contribute. As suggested to me by someone who truly
understands this—Julian Assange—this willingness to contribute is
one of the benefits of promoting a shared value. People want to lend their skills and play a part in it.
Ironically, however, we’ve never been too concerned with
trying to look pro: the bedroom-studio-feel being a faithful reflection of the
means and time at our disposal—a reminder that anyone can potentially do this.
We started off simply by borrowing cameras and making do with
what we had at hand. Our backdrops were bed sheets and the lighting rig comprised
an array of six, tenuously balanced desk-lamps. We incorporated new stuff gradually—like
the green-screen background—and I am slowly getting a lot better and faster at
editing, even though I’m really still just hacking it.
But to answer your question: we decided to call upon reinforcements
for the latest News World Order
episode because we really needed to replicate that familiar ‘official newsroom’
environment—saturated with useless information, artificially enhanced by fancy
graphics, logos and slogans which distract and sedate and constantly blur the
line between fact and fiction, information and entertainment. Such visual
mayhem couldn’t have come about without the help of some skilled artists:
Melbourne-based artist, Zoe Tame, in particular, worked hard to create all the
images, replica logos and overlays; while others helped with tickertapes,
animations and advice.
Oh and Zoe also designed the kick-ass website: www.TheJuiceMedia.com. So yeah, Hugo and I still do the vast majority of the work,
but we’ve also benefitted immensely from the help of other people.
MR:What does the creation process of rap news look like? How long does it
take to produce one video—from the
idea to the lyrics to the costumes, editing and graphics? How many people are
involved in the production and what are their roles?
Hugo: A realistic minimum length of
production is two weeks. That includes initial meetings and brainstorming,
about 24 hours of writing—spread over a few days, and with several drafts
winging back and forth between me and Giordano—recording is generally done in
two sessions, we source the costumes from fancy dress shops, and the most fun
day, as far as I’m concerned, is filming day, when we get to bring the audio to
life on screen, and horse around. Then the real work begins in Giordano’s lab,
where it all gets edited and tweaked until it’s ready to be unleashed.
MR:Are your videos getting viral just because they kick so much ass or are
you getting some outside help with promotion and coverage?
Hugo: We try to keep the ass-kicking
level to the highest degree.
We’re not affiliated with YouTube’s partner program, and so we
never get ‘featured video’ status. We are regularly offered the opportunity to
opt in for ‘revenue-sharing’, i.e. advertizing, but the prospect of earning a
bit of money this way is outweighed by the desire to keep the Juice Media Rap
News channel free of ads for our viewers
Having said that, we have managed to attract many excellent fans
to the show, and they, along with some great contacts in the indy-media world,
are responsible for spreading the clips far and wide. We really do feel very
grateful to everyone who watches, comments, gets in touch, shares the link, and
of course to the numerous people who have donated through the website since
episodes 4 and 5 hit the sites.
MR:You incorporate many
facts that are under reported by the mainstream, like the 1,000,000 dead Iraqis
figure, and Obama’s continuation of Bush-era policies. Where do you guys go to
for your information—what media outlets and organizations out there do you
think are doing it right? I am assuming Democracy Now is one of them—with the
product placement and all.
Giordano: There are many indy-news outlets
which do a fantastic job—Media Roots being a good case in point—but there are
very few large news organizations which I know about, that are doing it right.
As you’ve deduced so perceptively from Robert Foster’s choice
of coffee mug, Democracy Now is definitely one of them. After
years of following this show, I am still thrilled about what it does. I really feel
a sense of responsibility for how much (and how little) I know about the world
around me; so I really value this portal of information. For the past 2 years
I’ve had them as my computer home page.
Amid the wasteland of mainstream
journalism, Amy Goodman and the DN crew have set a proper standard for how ‘news’ ought to be delivered
and debated. It’s an hour-long show, with in-depth interviews that truly
elucidate subjects, which are not given anywhere near the attention that is due
to them in the mainstream media. And, above all, they don’t waste broadcast
time reporting on sports!! They are not entertainers and media hacks; and, most
importantly, they are independently funded. I can trust them.
Other than this, I rely on links to website, articles by indy-journalists, and random bits of information that come my way.
MR:I couldn’t help but notice the play on the phrase “New World Order”.
A lot of people think that the New World Order is an elite group of globalists
embarking to take over every aspect of life on this planet. Others think it is
simply a powerhouse of ideas and groups of people for the purpose of control
and profit maximization. What do you guys
think the New World Order is and why did you choose to portray O’Reilly/Fox as
part of it?
Giordano: It’s a good question Abby.
We tend to think that many popular understandings of the ‘NWO’
are falsely premised on an externalized source of power. This is appealing,
since it evokes that basic paradigm of good versus evil—and sure enough, we
always identify as the goodies.
But let’s look at it this way: The two descriptions you
provided for the NWO—‘a group of globalists embarking to take over every aspect
of life on this planet’ and ‘a powerhouse of ideas and groups of people for the
purpose of control and profit maximization’—could well apply to the general
behavior of western/westernized society over the past six hundred years—some sections
of that society of course benefitting more than others!
In this sense we are virtually all beneficiaries and patrons
of the ‘NWO’ in one way or another; which makes the prospect of defeating it
somewhat paradoxical—or hypocritical. It’s a fascinating issue and it goes to
the very heart of what we’re trying to say. We’re actually planning an episode,
which will focus precisely on this subject; hopefully it will make more sense
expressed in rhyme! But it’s probably not going to be what most people expect
to hear.
MR:I love the Wikileaks endorsement of Rap News. Did
Assange reach out to you after seeing your work? How did you get him in the
flesh for your recent video?
Giordano: Julian really loved the first Rap
News episode we did on Wikileaks, Wikileaks
v. The Pentagon, in which Hugo impersonated Assange as a quirky, matrix-like
trickster.
Subsequently, ahead of Wikileaks’ latest historic disclosure of
400,000 documents relating to the Iraq war, Julian made contact with us and
invited us to take a sneak peak at some of the Iraq War Logs in view of
informing the content of a new episode.
Of course, we jumped at the opportunity and were aboard planes
within a fortnight. We arrived in London only two weeks prior to the scheduled
launch of the Iraq War Logs, on October 23, which meant that we faced the
absurd and terrific challenge of writing, recording and filming an entire
episode in under 4 days—a stunt we pulled thanks to the invaluable help of two
awesome Wikileaks crew-members, and thanks to our friend and supporter back in Melbourne,
Asher—aka Mama Wolf.
As for the cameo, we asked Julian straight up, thinking that
his appearance might be a historic and comedic event—not just for Wikileaks and
Rap News, but for that demographic of the internet community which has been so
avidly following what’s going on with Wikileaks. Despite a couple of initial raised
eyebrows, Julian was totally up for it. We didn’t pull any punches on the gags,
either. Thankfully the man has a great sense of humor.
MR:Awesome! What issues today are of greatest concern to you both?
Giordano: I wouldn’t know where to start;
all the seemingly separate issues, which I could list, are really interconnected.
I am deeply concerned about environmental issues, but I don’t think it’s just about
energy use.
If I had to choose one central issue, I’d point to the ongoing
treatment of, and attitude towards, ‘Indigenous’ cultures on this planet, which
represents an ongoing war on alternative philosophies of life. I think there’s
a strong correlation between this war and the multiple problems we face
today—especially the devastation of our environment.
Hugo: For my part, modern humanity’s general
belief in separateness is probably my over-arching concern. We have spent
centuries alienating ourselves from the planet, which gave birth to us, and
separating ourselves from each other, along barely relevant racial and cultural
lines. We now face the dramatic, inevitable consequences of our desire for
separateness. But if reading philosophy has brought me any concrete conclusion
at all, it is that ultimately, and in a very real sense, as Neil deGrasse Tyson
asserts, ‘we are all connected’. By perceiving our connectedness, even to the aspects
of life we judge as negative, I strongly believe that true lasting evolution
can take place. Rejecting and excluding those aspects only leads to their
perpetuation.
MR:What are some of your biggest musical, poetic and political inspirations?
Hugo: Too numerous to mention, but in
terms of comedy, certainly the great, great Bill Hicks, the guys behind South
Park and Team America, Chris Morris for his incredible work on Brass Eye and
The Day Today, and of course, the 90’s BBC comedy The League of Gentlemen—if
we could get access to their make-up department, I’d be one happy over-actor.
As for hip hop, my top inspiration is now-defunct but never
surpassed French outfit Saian Supa Crew, and from Australia, close friends and
personal heroes, DJ Treats, Julez, Mantra and Elf Tranzporter.
And as far as literature goes, it’s all about Dante Alighieri
and Jonathan Swift. Gulliver’s Travels is a satire broader than any before or
since, and is the benchmark against which all such work must be measured.
Giordano: My mind has been blown, and my
soul nourished, by many more powerful and precious sources of musical and poetic
inspiration than I can even mention—from William Blake and Leopardi, to Pink
Floyd, Roger Waters in particular, to Rage Against the Machine; from comedians
Bill Hicks and George Carlin—who saved my life by revealing the comedy of it
all—to writers like George Orwell, Jorge Louis Borges and Herman Hesse, who
have been guiding lights.
As for political inspiration, I listen carefully to what Noam
Chomsky and Ralph Nader have to say these days, while they’re still with us.
MR:Do you hope to team up or collaborate with any other political or media
players in the future?
Hugo: The beauty of the project is
that we don’t really need to. If we want someone in the show, like Donald
Rumsfeld, we can just come up with a poor impersonation of him and get some
laughs out of the hokiness of it. Nevertheless, we’re always open to offers,
and when the possibility of that episode 5 cameo was mooted, we jumped at it. So
the answer is, ‘definitely’; but in the meantime, we’ll just keep doing the bad
wig, bad accent, bad hand gestures thing.
MR:What else is in store for Juice Media and Rap News? Are you planning
any other projects or just focusing on these segments for now?
Hugo & Giordano: We’re really going with the
flow here, working during the glitches of our less-adventurous lives.
TheJuiceMedia will continue it’s less glamorous but highly valuable purpose of
broadcasting Indigenous, Aboriginal Australian voices to a wider local and
international audience. We’ll keep developing Rap News, exploring the vastness
of topics and narratives, which are out there begging to be translated into
rhyme and reason. We hope that Robert Foster’s voice might one day become an
important one. Stay tuned.
***
Rap News vs News World Order ( Wikileaks and the War on Journalism)