MR Original – Chevron Pranked by the Yes Men

MEDIA ROOTS- For those unfamiliar with the Yes Men, they are a group of brilliant and bold activists that aim to draw public attention to corporate crimes and wrongdoings by impersonating corporate figures before the media. The Yes Men target corporations that have escaped accountability for their crimes committed in the pursuit of profit above all else.

One Yes Men’s most successful hoaxes involved Dow Chemical. An activist posing as a PR representative of Dow to claim responsibility for the Bhopal tragedy, live on BBC World Television. Dow was the Yes Men target as the purchaser of the Union Carbide Corporation, which was responsible for the gas leak in Bhopal that killed approximately 15,000 people in 1984. For this prank, the faux PR rep claimed full responsibility for the tragedy, issued an apology and promised to compensate the victims and clean up the site. (To learn more about this prank– video here– and the history of their organization watch their documentary Yes Men Save The World.)

Now, the Yes Men have done it again! This time the victim of their hoax is Chevron.

In the wee-hours of this morning, when Chevron could not be contacted for verification, the Yes Men fired off a press release announcing their new ad campaign. The press release was flawless, matching exactly the real Chevron website, only making a slight change to the actual URL.

The ad campaign, “We Agree” is described in the release as Chevron’s attempt to make a “clean break from the past by taking direct responsibility for our own actions” through candid ads that feature “real people on the receiving end of Chevron controversies in Ecuador, Nigeria, the U.S. Gulf Coast and elsewhere.”

The hoax campaign has three ads. The first says in large capital letters- “OIL COMPANIES SHOULD CLEAN UP THEIR MESSES,” with a red “WE AGREE” stamp below and the signatures of Rex Northen, Chevron’s Executive Director, and Desmond King, the company’s President. The accompanying photo is of an older Latin American man with a red bandana around his neck and a simple, hand-made structure in the background.

Another ad shows a man standing in a river of oil, surrounded by open barrels, with the words “OIL COMPANIES SHOULD FIX THE PROBLEMS THEY CREATE.” Each ad, like the first, holds the signatures of Northen and King over the red “WE AGREE” stamp.

The last ad has a young Latin American girl standing in front of an oil barrel. The claim this time is that “OIL COMPANIES SHOULD PUT SAFETY FIRST.”

The ads were meant to reference an on-going lawsuit in Ecuador where Chevron is accused of negligence that amounts to $27 billion in oil pollution clean-up costs. Chevron deems this a “meritless case” and, according to the Christian Science Monitor, took out quarter page newspaper ads with headlines such as, “the fraud of the century”.

Hardly.

The real “We Agree” ad campaign makes less controversial claims that are ambiguous to the critical mind familiar with Chevron. These include, “Oil Companies Should Put Their Profits To Good Use,” “Oil Companies Need To Get Real” and “Oil Companies Should Support the Communities They’re A Part of.”

Chevron issued a press release in response to the hoax. In a quote that is telling of the politics that allow multinationals to operate with impunity, Hewitt Pate, the General Council for Chevron, said, “Despite what some will say, we are not obliged to abide by decisions that Ecuadorian judges make or do not make. This is because we have binding agreements with the Ecuadorian Government exempting us from any liabilities whatsoever, granted in exchange for a $40 million cleanup of some wells by Texaco in the 1990s.”

The press release also had similar commentary from Rhonda Zygocki, Chevron’s VP of Policy, Government and Public Affairs, who said, “This hoax is part of an ongoing effort to blame Chevron for 16 billion gallons of crude oil spilled in the Amazon during drilling operations. This blame game continues despite Chevron’s long-standing agreement with the Ecuadorian government which very obviously puts the issue behind us.”

Perhaps the best thing about the Yes Men is how they force the corporations to respond to the accusations before them. The hoax first reveals to the public the unresolved human and environmental suffering caused by the guilty corporation. Unable to deny the spill of 16 billion gallons of crude oil (or the disaster at Bhopal), the corporate executives show the public how they really operate. As we see in the quotes above, there is no denial of what happened in Ecuador as a result of Chevron’s business. Instead, Zygocki and Pate are defending Chevron’s refusal to take accountability for the tragedy they caused, citing the (unfortunate) agreement made with the Ecuadorian government.

What the Chevron executives are saying is that the problem belongs to the innocent people of Ecuador because Chevron, although guilty, is not liable thanks to an agreement made with Ecuador’s government. Here we find the real lesson to be learned– This agreement that exempts Chevron from any wrongdoing is like so many others between giant multinational corporations (MNCs) and governments seeking economic gain. In business between countries and MNCs it is the country most willing to turn a blind eye that wins the business. And more often than one would ever hope, lawfulness and the rights of the country’s people are the first to be sacrificed.

I applaud this kind of activism because it draws people in through the humor of a hoax, while ultimately bringing us face to face with a reality that may otherwise go unacknowledged by those of us who are often unwilling to look at life’s harsher truths.

Written by Alicia for Media Roots

MR Original – Marriage: Find Your Own Meaning

MEDIA ROOTS- When my fiancé proposed two years ago, it took until the euphoria of the engagement had passed to realize that I had never fully developed my own thoughts about marriage.

As many people do, I accepted marriage as if it were as fundamental to life’s trajectory as birth or death- without ever really questioning if, or why, I wanted it.

Realizing that I had never critically examined the meaning of entering into a lifelong monogamous commitment to someone, I set out to discover what it means for my fiancé and I. What resulted was a personal journey that I had not seen coming.      

Raised in the era of booming divorce rates, I know plenty of people who say they will never marry. Some believe that true love is a farce or that monogamous dedication to one person for eternity is a recipe for a life built on lies and fading happiness. But as a deeply passionate romantic myself, I always believed in being swept off my feet into an all-absorbing vortex of everlasting, heart-racing love. What I did not initially understand is that my view of marriage was on the opposite end of the same simplified spectrum as those who reject it. Both perceptions are fed by cultural stereotypes – one of a fated fairy-tale love, and the other of a bachelor’s freedom lost to a ball and chain. 

The significance of an eternal union and the commitment it entails are simplified through and through in our society, crafting expectations that can be destructive to the relationship and family. The media, in the form of television, movies and tabloids, sensationalizes relationships to provide the most possible drama, ultimately painting black and white over the dynamics of marriage and reinforcing one extreme over the other – either a tumultuous love broken, or a star-crossed love sustained.  In family and religious contexts marriage is often portrayed as an end to abstinence, the fulfillment of a cultural expectation, or the means to a healthy family.   

Rarely is it explained to people growing up that marriage is different for everyone. Perhaps such a conversation seems like stating the obvious because, of course, marital outcomes are different. Yet marriage is often regarded as something that couples succeed or fail at, as if the factors and dynamics are the same for every pair. Also, rarely is it explained that this eternal and legal union serves different purposes and meanings for different people. The consequence of simplifying something that can take various forms is that people with different expectations and understandings of what marriage is, commit to it without consideration of what it means in very real, personal and practical terms.   

 

My fiancé is an exceptional person who embodies everything I want and need. There was never a doubt that the connection we share is unique and our ability to communicate and be real with each other, enviable. Yet, I was unclear about what it personally meant to marry someone. We had planned for a long engagement and in that time my relentlessly critical and questioning mind went to work diving into thoughts I had never before considered.  What would that kind of commitment be like for us, and how would we maintain it despite the challenges that repeatedly arise in life and relationships? How do we keep our relationship that we encounter every day from growing old? Is it possible to stay in sync with another person forever? The answers revealed themselves clearly over time; however, a couple trains of thought gave me considerable pause.

Naturally, I spent significant time contemplating monogamy. As animals, monogamy strikes me as unnatural. Marriage is a life path created by culture, not nature. This was an important realization in my process because I could not justify marriage as the natural progression of a relationship in love. I had to dig deeper to powerfully strengthen my personal understanding of marriage.       

Part of that process entailed figuring out if, and why, I want to be a part of a unit for the rest of my life. Did I still want time to grow on my own and apart from another? When was the last time that I got to just focus on myself? Months of introspection revealed that my doubt was not a matter of commitment to my fiancé. It centered on our timing and what it meant for my independence as a young person in my early twenties. It hit me, that in a culture bent on rugged individualism and every-man-for-himself independence, how important other people are for our growth is left heavily under-emphasized. Instead of recognizing the powerful impetus for growth that a relationship provides, I had questioned if I would be weak for not spending an extended period of my life with only myself to depend on.

Then I remembered a quote that had strongly resonated with me. It is a quote that speaks to something that I hear so little of in discussions about marriage- the opportunity that an eternal union provides for spiritual growth through introspection and self-betterment.

“In former times, if people wanted to explore the deeper mysteries of life, they would often enter a monastery or hermitage far away from conventional family ties. For many of us today, however, intimate relationship has become the new wilderness that brings us face to face with our gods and demons. It is calling on us to free ourselves from old habits and blind spots, to develop a full range of our powers, sensitivities and depths as human beings- right in the middle of every day life.” (John Welwood, Love and Awakening, 1996)

Rediscovering this passage landed me in the certainty and personal truth I had been seeking. I discovered that for us, marriage is a journey and the love that led my fiancé and I to this life-long commitment is what will shape and evolve us.

I learned that giving your full love and true commitment to one person is one of the most incredible and challenging adventures a human can embark on. How two partners move through changes together, and independently, continually shapes the possibilities and mood of their shared future. We reveal sides of ourselves to our long term partners that few, if any, ever see. As a result we are forced to deal head on with the consequences, good and bad, of who we are – our behavior and actions.

It becomes impossible to deny that the way we live and the energy we emit are inextricably linked to the feelings and well being of others, especially those who we share in love with. A union that is sustained by happiness and deep fulfillment requires that we are loving to ourselves yet firm in the understanding that we each make mistakes and feel a need to be heard and respected.      

A lifelong commitment of love is not easy because love alone is not enough. It takes bravery to fully expose yourself to, and to fully receive, someone. It takes courage and compassion to admit the ‘demons’ inherent in all of us and to take on the challenge of transcending those weaknesses. But the beauty of this challenge is that it is made possible through love. Love does not trap or imprison people. Love, free of the selfish ego, liberates us from our pain, our ‘old habits and blind spots’ by giving us the space to discover and grow while also illuminating the beauty in life that allows life to continue and flourish. When you can feel that you are fully loved and accepted for all the positive and negative that you are, it becomes easier to let go of the ego that holds you back from bettering yourself as well as the community.                     

It struck me that perhaps so many marriages end in divorce because it is an institution that people take for granted- many people do not create their own meaning and understanding of marriage and instead base their expectations on the experiences of others. Just as no two people are the same, no two relationships are identical. What is created when two people come together is something built and shaped over time. No relationship just spontaneously flourishes, or combusts – relationships become what their parts create.

This means that each relationship has the potential to be only what the people in it are willing to make it through dedication, focused attention and effort. A happy union requires a shared willingness to compromise and grow; an ability to admit when we are wrong and the willingness to critically reflect on, and take responsibility for, ourselves. We must be humble, generous and compassionate, always remembering the love that is shared and its true intention. As I often tell my fiancé, “We are on the same team. We can’t forget that.”            

If two people who truly, selflessly love each other can embark on the journey of a committed life together, I believe the reward is the most fulfilling, deeply felt and eternally lasting partnership. Yet, whether or not a partnership enters into marriage should be something determined by the pair alone, for reasons of their very own. For my fiancé and I, marriage is the path we will take, making it our eternal promise to always fully love and support each other in the life we share, constantly striving to understand and love one another more deeply and completely so that we may emanate love’s peace and goodness into the world around us. 

Written by alicia, editor for Media Roots

Photo by Brenna Finn

MR Original – Journalistic Integrity



Laura NaderMEDIA ROOTS- While at UC Berkeley I took two anthropology courses taught by Dr. Laura Nader, which transformed my perspective and approach to the social and political issues that I intended to pursue as a journalist. In these classes I learned not only about studying other cultures, but about the vital importance of critically examining my own society, culture, beliefs and perceptions.

I was taught how to question the basic assumptions of my own, and of those around me. For instance, in the United States, the idea of “progress” commonly means expanding wealth, technological advancement, political power and perpetual abundance of good. But how are such ideas created and by whom? What are the implications of the thoughts and beliefs we hold? Are there alternatives, and do we seriously consider them?

Dr. Laura Nader, one of the world’s leading anthropologist of law, founded the study of controlling processes, or the mechanisms by which ideas become unquestioned assumptions or institutionalized belief systems that influence and persuade people to participate in their own manipulation. It is a field of analysis that spans across disciplines into every arena of life from the interpersonal realm to the professional, from business, to science and the state. The processes of control include, but are not limited to, law and conceptions of order, language, war, political power, trade, coercive persuasion, sex, and gender roles.

Studying methods of cultural control taught me that a journalist’s most important job is to make the connections that uncover these processes at play in our societies. Every day our lives are shaped by mechanisms of influence and control that we are often unaware of because the mainstream media fails to provide us with the information we, as citizens, need to adequately counteract such forces. Dr. Nader wrote that in the United States “a strong belief in free will often impedes understanding of how lives are changed by cultural practices that are external to the individual and intended to modify individual behavior, for example, through political propaganda or economic marketing.”

The mass media is society’s source of information and is a central means by which these behavior and perception altering practices permeate our lives. The media produces the material that shapes our judgments, actions, and expectations. This is illustrated in the use of the media to carry out psychological operations on the US population to boost support for the Iraq and Afghanistan wars; or as the forum for relentless advertising, even to young children, that promotes a culture based in the perception of ever expanding ‘needs,’ and the binds of debt.

Identifying such mechanisms of influence and control requires taking an analytical approach to the world around you, an approach that is ethnographic, historical and reflexive.  Ethnography reveals the embedded customs that make control difficult to detect. For instance, our culture’s reverence for science leads many to defer to scientific experts as the ultimate bearers of truth without considering the political context or funding of such scientific work. History is important because it connects us with the past that shapes and gives context to our present experience. The political, economic and social structures of today’s society cannot be productively discussed without first understanding the history of industrialization and the shift from regional to corporate capitalism. Finally, the reflexive approach enables us to be aware of culturally dominant or ideologically tainted, perceptions and analysis. For example, our cultural views on breast implants provide the illusion of free choice but are instead the product of indoctrination to a specific beauty ideology and social imperative.

Various independent and alternative media sources offer a diversity of information and viewpoints that illuminate critical ethnographic and historical reflections on society. Conversely, the corporate controlled mainstream media does not provide enough context to allow for the development of independent, free thought. When General Electric, the owner of NBC Universal, is also the producer of weapons and aircraft engines for military contracts, the danger is that the news coverage on its networks will simplify, give little attention to, or omit information critical of war efforts. The end result is that people are inhibited from thinking critically. Tom Fenton, former CBS correspondent, highlights the media’s control over public thought in his admission that,

        “Americans are too broadly under-informed to digest nuggets of information that seem to contradict what they know of the world… Instead, news channels prefer to feed    Americans a constant stream of simplified information, all of which fits what they already know. That way they don’t have to devote more airtime or newsprint space to explanations or further investigations… Politicians and the media have conspired to infantilize, to dumb down, the American public. At heart, politicians don’t believe that Americans can handle complex truths, and the news media, especially television news, basically agrees.”

Good journalism will not shy away from such complexity but work to understand it. The simplified information the mainstream media provides incessantly espouses the same set of basic principles as unquestionable truth; principles that further the status quo of a shattered society by promoting relentless excessive consumption, war as means to peace, and perpetual fear of the ‘other,’ whether its Arabs, immigrants or manifestations of “socialism.” This dogmatism, or adherence to a set of principals deemed by some authority as incontrovertibly true, is essential for any journalist or engaged citizen to reject. Dogmatism reinforces control by refusing to question its own basic assumptions and how they were created. There is no room for critical analysis, self-reflection or common sense in dogma’s narrow scope.

Refraining from dogmatism’s black and white framing of the world necessitates a humble recognition of the fact that the world is a complex set of systems in which different people operate daily bringing forward their own layered and diverse experience. Our knowledge and understanding of the world is always evolving whether about social issues, science, economics or politics. Believing that one set of principles holds the claim to ultimate truth is foolish and restricts a productive, open and thoughtful exchange of facts and ideas.

Bias, on the other hand, is essential to be aware of though impossible to fully eliminate because the human mind develops values and opinions that form the lenses through which we see the world. To minimize heavily biased reporting, journalists must carefully choose the language and tone they use to reiterate fact because language holds the tremendous power to influence. It is at the core of all manipulation. Just as words trigger thoughts and emotions, they can shape lasting impressions and judgments. As journalists we must be real and clear about the difference between a fact and our interpretation of it. Furthermore, we must be willing to ask questions and seek out information that challenges our bias, rather than avoiding or ignoring it.

Citizens and consumers are not passive actors. They must take into account who produces our knowledge, how, and to what benefit or interest. The few media corporations that control what is broadcast over the airwaves share many of the same members of their board of directors with a variety of other large corporations including banks, investment companies, oil companies, health care and pharmaceutical companies and technology companies. This is significant because the role of a board member is to act in the best interest of the company it directs, setting its policies and objectives. They are, after all, held responsible for the company’s performance.

With this conflict of interest in mind, the organization Fairness and Accuracy in Reporting (FAIR) has appropriately asked, would someone sitting on a media company’s board object to coverage that is damaging to another company that board member directs? As the highest management authority in a corporation, it is possible that the influential presence of specific board members would likely suffice to make media executives think twice about covering certain stories or reporting them honestly.

This is one example of important connections that the mainstream media doesn’t illuminate for its audience resulting in widespread ignorance among well-intentioned people of how the consolidation of the mainstream media greatly restricts, and otherwise discourages, independent and freethinking citizens. Only by seeking information from various sources, independent and mainstream, can the power dynamics and cultural controls in society be detected. Without taking an analytical approach emphasizing history and reflecting on the embedded customs and assumptions of society, we remain obliviously lost and misdirected due to manipulation by hidden patterns of control. Only by illuminating the different interests at play in the present, can we begin to see the full range of possibilities for the future.

Quite simply — information empowers. People will take different action based on what knowledge is made available to them. The media is a well-recognized mechanism of power and yet control through corporate media is a normalized, subtle means of control. Luckily, this is a pattern of control that we have the power to break from. As Noam Chomsky has said, it doesn’t require extraordinary skill or understanding to break the system of illusions and deceptions that conceals our understanding of reality. All it takes is the willingness to apply skepticism and the analytical skills that almost all people have.

Independent and alternative media sources provide an important break from the profit driven coverage of the mainstream media by giving voice to the interests and concerns of common people. These sources don’t hold the ultimate truth but many do add to the critical analysis of society required for understanding and reclaiming the mechanisms of control that shape our lives and the possibilities for our future. But the responsibility is not on journalists alone. Just as we must be honest in our bias and illuminate the connections and complexities of the world, it is the reciprocal job of citizens and consumers to critically think and engage with the world around them.

Written by Alicia

Photo of Laura Nader

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White Fungus #11- Editorial on the Obama Culture

May, 2010

WHITE FUNGUS– Welcome to White Fungus Issue #11 – some falling debris from Taichung City, Taiwan.

Well it’s been a pathetic year for hope, peace and change.

Despite the mood for self-congratulation among liberals and progressives following the election of Obama, the ones with real cause to celebrate were the marketing gurus who ushered in the new feeling of ‘Yes We Can.’

Pipping corporate luminaries such as Apple Computers and Dell, “Brand Obama” was named Advertising Age’s marketer of the year for 2008. The Age’s executives put it succinctly “as we have been marketing candidates like commodities ever since Ronald Reagan, I think this was the best we ever did.”

It was the triumph of feeling and spectacle over achievement of specific policy pronouncements. And despite escalating wars, the capitulation to Wall Street and pseudo posturing on the environment, for many the rallying cry is still ‘patience’, ‘give it time’ and ‘it’s not easy.’

In the face of massive global catastrophes the call is for measured incrementalism towards meager and unsubstantiated goals.

There’s been a tendency to view Obama – the kind of guy liberals would like to have a beer with – as some kind of friend, sweetheart or long lost family member, rather than as the one thing he ascertainably is, a politician.

And while liberals and progressives are now getting antsy, as their positions become increasingly untenable, and their fantasy turns into a nightmare. When it comes to criticizing Obama, the gloves are very much still on.

Talking to Larry King before the recent Afghanistan surge, Michael Moore, one of Bush’s most prominent critics, rallied against escalation but had nothing but praise for the new Decider in Chief.

“I think it’s impressive that he’s a thoughtful man. It’s great to have a smart person in the White House who really thinks about the cost of human life before making a big decision like this… I am so glad we have that man in the White House, even though I may have, whatever disagreements… I know this is weighing on him and I’m going to trust in all my heart that he’s going to make the right decisions….”

Even before the election, Naomi Klein warned Obama supporters that “if you’ve proven you’re a doormat, you can pretty much expect to get stomped on.”

And that has clearly been the pattern for this administration to date: dangle a carrot, such as the ‘public option’ to employ progressives as foot soldiers, then pull the rug out towards the end of the process, tout victory and enact corporate-friendly ‘reform.’

In his prescient article Are Liberals Pathetic?, Chris Hedges quotes Ralph Nadar who asks “What is the breaking point? The escalation of war in Afghanistan? The criminal war in Iraq? Forty-five thousand people dying a year because they can’t afford health insurance? The hollowing out of communities and sending jobs to fascist and communist regimes overseas that know how to put workers in their place? There is no breaking point.”

Hedge concludes: “So here we are again, begging Obama to be Obama. He is Obama. Obama is not the problem. We are.”

© WHITE FUNGUS, 2010

The Constitutionality of Police Imposed ‘Free Speech Zones’

CNN– Last week, the Democratic National Convention (DNC) ended. But the First Amendment issues that were raised there did not. Indeed, they are likely to continue on indefinitely — recurring at the upcoming Republican National Convention (RNC), and similar public events raising intense security concerns.

Protesters at the DNC were confined to a fenced-in area — a wire enclosure topped by razor wire outside Boston’s FleetCenter, where the Convention was held. They charged that their First Amendment rights were violated by this confinement.

Were they correct? Certainly, the involvement by police in enforcing the enclosure established the “state action” necessary to establish a First Amendment violation. (Because the First Amendment does not apply to private actors, only government action can trigger its protections, and lead to a constitutional challenge.)

But on the other hand, one could argue that the protesters still did get to exercise their free speech rights to some extent — and that, even if their rights were infringed upon, that infringement was necessitated by security concerns.

In this column, I will explain why the DNC protesters’ confinement was a free speech violation under fundamental principles of First Amendment doctrine. I will also suggest that these same principles ought to govern the treatment of protesters at the RNC and similar events.

Continue reading about Free Speech Zones.

© CNN 2004