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	<title>MEDIA ROOTS – Reporting From Outside Party Lines &#187; advertising</title>
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		<title>Big Oil is More Than Big Trouble for the Environment</title>
		<link>http://mediaroots.org/big-oil-is-more-than-big-trouble-for-the-environment/</link>
		<comments>http://mediaroots.org/big-oil-is-more-than-big-trouble-for-the-environment/#comments</comments>
		<pubDate>Sun, 14 Oct 2012 11:30:08 +0000</pubDate>
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		<description><![CDATA[MEDIA ROOTS – The global petroleum industry has long been the antagonist for environmental and animal-rights advocates. But more recently, “Big Oil” has emerged as a literal threat to democracy for its vast political influence and ability to contrive wars for profit. A report released last month by the National Wildlife Federation exposed to what extent the oil industry, along with &#8230; <a class="readm" href="http://mediaroots.org/big-oil-is-more-than-big-trouble-for-the-environment/">Read More</a>]]></description>
				<content:encoded><![CDATA[<p></p>
<p><strong><img class="alignright" title="© 2013 David Oppenheimer - Performance Impressions" alt="" src="http://mediaroots.org/wp-content/uploads/images/Energy/gas-oil-refinery_Flickr_Concert_Photos_Magazine.jpg" width="350" height="227" />MEDIA ROOTS –</strong> The global petroleum industry has long been the antagonist for <a href="http://www1.american.edu/ted/projects/tedcross/xoilpr15.htm">environmental</a> and <a href="http://www.animalmedcenter.com/news-and-press/article/animal-rights-and-the-gulf-oil-spill-their-silence-is-deafening">animal-rights</a> advocates. But more recently, “Big Oil” <a href="http://www.publicintegrity.org/environment/energy/politics-oil">has emerged as a literal threat to democracy</a> for its <a href="http://www.opensecrets.org/news/2010/07/big-oils-ever-expanding-influence-s.html">vast political influence</a> and ability to <a href="http://www.counterpunch.org/2002/01/10/bush-enron-unocal-and-the-taliban/">contrive wars for profit</a>. A report released last month by the National Wildlife Federation exposed to what extent <a href="http://www.nwf.org/News-and-Magazines/Media-Center/News-by-Topic/Global-Warming/2012/09-20-12-New-Report-Warns-of-Oil-Gas-and-Coal-Companies-Influence-in-Elections.aspx">the oil industry, along with coal, affect elections</a> in America.</p>
<p>Speaker of the House John Boehner <a href="http://www.zerohedge.com/news/2012-10-02/guest-post-big-oil-funding-us-politics">tops the list of congressman</a> receiving financial aid from the energy industry. Many of these donors stand to benefit from the proposed <a href="http://politicalcorrection.org/factcheck/201201180004">construction of the Keystone XL pipeline</a>, an ecologically-damaging project that would send <a href="http://insideclimatenews.org/news/20120626/dilbit-primer-diluted-bitumen-conventional-oil-tar-sands-Alberta-Kalamazoo-Keystone-XL-Enbridge">diluted bitumen</a> – a tar-like substance – to American oil refineries, and the congressman has repeatedly <a href="http://thehill.com/homenews/house/214983-boehner-rips-obama-for-keystone-lobbying">castigated the president</a> for delaying its permit. If that wasn’t bad enough, the congressman actually owns investments in some of these companies. Congress is exempt from various trade-laws and last year <em>60 Minutes</em> <a href="http://www.theatlanticwire.com/politics/2011/11/hustle-defuse-60-minutes-congressional-insider-trading-story/44952/">highlighted Boehner’s record</a> of insider-trading.</p>
<p>More recently, Congress passed a bill referred to as the “<a href="http://www.boston.com/news/politics/2012/president/candidates/obama/2012/09/21/house-moves-halt-obama-coal-gas-rules/3Eis5kdYTMt76u113H6ALJ/story.html">Stop the War on Coal Act</a>.” Congressman Johnson, also a Republican from Ohio, authored the bill and explained the bill wasn’t about climate change as much as it was about public health and safety. But <a href="http://action.sierraclub.org/site/MessageViewer?em_id=252227.0">dissenters of the bill</a> argue it actually endangers millions of Americans and virtually declares war on public health. Furthermore, the bill could possibly pave way for a similar bill that would further secure the stature of the petroleum industry.</p>
<p><strong>Big Oil should be considered a big country</strong></p>
<p>Seven of the top ten highest-grossing corporations in the world, as ranked by <a href="http://fuelfix.com/blog/2012/07/10/houston-energy-companies-dominate-fortune-500-list/#6245-1"><em>Fortune</em> magazine</a> earlier this year, are of the oil industry. Royal Dutch Shell, the list’s top revenue-generator, is on par with the gross domestic product of Iran. But if it was its own country, it would be the twenty-fifth highest-grossing country in the world.</p>
<p>When considering these seven corporations together, they are the sixth highest-grossing entity worldwide – government or corporate. And because these entities are private corporations, and considered persons by the Supreme Court, they are not subject to the same level of <a href="http://www.alternet.org/story/153345/the_real_history_of_%27corporate_personhood%27%3A_meet_the_man_to_blame_for_corporations_having_more_rights_than_you?page=0%2C3&amp;paging=off">public scrutiny</a> or congressional oversight. While it may not be surprising that over <a href="http://www.eia.gov/dnav/pet/pet_pnp_pct_dc_nus_pct_m.htm">three-quarters of all petroleum</a> refined in the United States produces gasoline, diesel, and jet fuels, it may be news to some just who is consuming these fuels the most.</p>
<p><strong>The petrodollar war, not the terror war</strong></p>
<p>Purchasing over one percent of the world’s refined oil – by far more than any other single entity – is the U.S. <a href="http://www.armed-services.senate.gov/statemnt/2001/010605aldretter.pdf">Department of Defense</a>. Over half of this consumption is used <a href="http://www.energyandcapital.com/articles/peak-oil-military/1121">to fuel jet engines</a> with the Air Force being the branch of greatest oil demand. The department consumes <a href="http://tlc.howstuffworks.com/family/planet-biggest-gas-guzzler.htm">nearly double the amount of fuel annually</a> as the Republic of Ireland and, during the height of battle in Iraq just a half-decade ago, American troops were consuming well <a href="http://www.theatlantic.com/magazine/archive/2005/05/gas-pains/303897/">over one million gallons of fuel daily</a> making them the highest oil-consuming soldiers in world history. This past year, the military handed taxpayers a <a href="http://www.defense.gov/News/NewsArticle.aspx?ID=117084">$20 billion energy bill</a> which roughly equates to the cost of an automobile tank for every man, woman, and child in the country.</p>
<p>Less than a month after 9/11 <a href="http://www.atimes.com/global-econ/CJ06Dj01.html">several news outlets</a> were reminding readers that oil was actually more of an issue than terrorism. <em>L.A. Weekly</em> pushed the envelope of sensitivity by offering “<a href="http://www.laweekly.com/2001-09-27/news/it-s-the-oil/">it’s the oil, stupid</a>” just eight days after terrorists allegedly hijacked four airplanes. These claims are based on the fact that Big Oil has been <a href="http://www.historycommons.org/entity.jsp?entity=unocal">vying for an Afghan pipeline</a> for decades.</p>
<p>During the Bush-Cheney era, both of whom are previous oil executives themselves, Big Oil lobbied the federal government <a href="http://www.pbs.org/now/shows/347/oil-politics.html">over $393 million</a>, with <a href="http://www.opensecrets.org/industries/indus.php?ind=E01">nearly a million dollars</a> diverted to Senator Obama during his 2008 campaign for the White House. But as the majority of Americans of all political backgrounds <a href="http://pewresearch.org/pubs/8/both-reds-and-blues-go-green-on-energy">continue to favor renewable energy options</a>, this Congress continues to turn a blind eye and instead demonizes governments – such as those of <a href="http://www.wnd.com/2006/02/34742/">Iran and Venezuela</a> – that refuse to trade crude oil in U.S. Dollars. “Petrodollar warfare” is the true reason why the <a href="http://ftmdaily.com/ftm-radio-show/petrodollar-warfare-why-the-american-economy-requires-perpetual-war/">U.S. invaded Iraq</a> in 1990, and again in 2003, and is why Iran continues to <a href="http://globalresearch.ca/articles/CLA410A.html">remain in the military’s crosshairs</a>.</p>
<p><strong>Corporate media complicity</strong></p>
<p>Meanwhile, the corporate media establishment has yet to connect the dots of history for the general public or sound the alarm on the true cause of this grim outlook. In fact, many of these outlets outright support the industry <a href="http://mediamatters.org/research/2012/01/26/study-the-press-and-the-pipeline/186559">as reported in a Media Matters study</a> earlier this year regarding the coverage of the Keystone XL pipeline. The report showed that while only a quarter of Keystone XL coverage featured the massive demonstrations of people speaking out against the project, the media continued to parrot industry job estimates even though these predictions had already been <a href="http://www.ilr.cornell.edu/globallaborinstitute/research/Keystonexl.html">widely discredited</a>.</p>
<p>Starting in 1980, the FCC <a href="http://www.wifp.org/FCCandMediaDemocracy.html">began deregulating the media industry</a> which resulted in over 90% of media outlets being owned by <a href="http://www.businessinsider.com/these-6-corporations-control-90-of-the-media-in-america-2012-6">just six corporate entities</a>. Already this year over <a href="http://www.nytimes.com/2012/09/14/us/politics/fossil-fuel-industry-opens-wallet-to-defeat-obama.html?_r=4&amp;partner=rss&amp;emc=rss&amp;pagewanted=all&amp;">$153 million oil industry dollars</a> have been spent in the corporate media establishment – mere pocket change for this influential group of executives. The result is a misguided society concerned more by the threat of terror than the more realistic <a href="http://ftmdaily.com/preparing-for-the-collapse-of-the-petrodollar-system-part-3/">threat of economic collapse</a>.</p>
<p>Embedded below is an episode of <em>FTM Daily</em>, a radio program hosted by economist <a href="http://ftmdaily.com/about-ftm/about-jerry-robinson/">Jerry Robinson</a>, which further explores the extent of the petrodollar system, its influence on the value of the U.S. dollar, and reveals who the major players are.</p>
<p><em>Oskar Mosco is the managing editor for Media Roots.</em></p>
<p>Photograph: <a href="http://www.performanceimpressions.com/" target="_blank">© 2013 David Oppenheimer &#8211; Performance Impressions</a></p>
<p>***</p>
<p style="text-align: center;"><iframe height="100" src="http://www.ftmdaily.com/audio/FTMWEEKLY-031012.mp3" width="250"></iframe></p>
<p style="text-align: center;" align="center"><em>Earlier this year on FTM Daily, Jerry Robinson features an examination of the</em></p>
<p style="text-align: center;"><em>Petrodollar system that is what the now-volatile U.S. Dollar is based on.</em></p>
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		<title>Advertiser Uses Sheep as Billboards</title>
		<link>http://mediaroots.org/advertiser-counts-on-sheep-to-pull-eyes-over-the-wool/</link>
		<comments>http://mediaroots.org/advertiser-counts-on-sheep-to-pull-eyes-over-the-wool/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 18:35:41 +0000</pubDate>
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		<description><![CDATA[NY TIMES&#8211; The latest low-technology billboards along highways in the Netherlands are startling enough to prompt motorists to indulge in U-turns. Or make that ewe-turns. These ads are walking, woolly flocks of bleating sheep. Early this month, Hotels.nl, a Dutch online reservations company, began displaying its corporate logo on royal blue waterproof blankets worn by sheep. The company spends 1 &#8230; <a class="readm" href="http://mediaroots.org/advertiser-counts-on-sheep-to-pull-eyes-over-the-wool/">Read More</a>]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.nytimes.com/2006/04/24/world/europe/24sheep.html?_r=1" target="_blank"></a></p>
<p><a href="http://www.nytimes.com/2006/04/24/world/europe/24sheep.html?_r=1" target="_blank">NY TIMES</a>&#8211; The latest low-technology billboards along highways in the <a title="More news and information about Netherlands." href="http://topics.nytimes.com/top/news/international/countriesandterritories/netherlands/index.html?inline=nyt-geo">Netherlands</a> are startling
enough to prompt motorists to indulge in U-turns.</p>
<p><img style="float: right;" src="http://mediaroots.org/wp-content/uploads/images/AdvertisingSheep.jpg" alt="" width="419" height="195" /></p>
<p>Or make that ewe-turns. These ads are walking, woolly flocks of bleating
sheep. Early this month, Hotels.nl, a Dutch online reservations company, began
displaying its corporate logo on royal blue waterproof blankets worn by sheep. </p>
<p>The company spends 1 euro, or about $1.23 a day, per sheep and sponsors
about 144 sheep in flocks throughout the Netherlands.
But commercially branded sheep roaming the bucolic meadows of the northern Netherlands
have prompted a reaction.</p>
<p>On Saturday, the town of Skarsterlan
began fining Hotels.nl 1,000 euros a day for putting branded blankets on sheep.
Advertising on livestock violates the town&#8217;s ban on advertising along the
highways.</p>
<p>&#8220;My first reaction was a smile; it is very creative,&#8221; said Bert
Kuiper, the town&#8217;s mayor. &#8220;My second reaction is that we have to stop
this. If we start with sheep, then next it&#8217;s the cows and horses.&#8221;</p>
<p>Hotels.nl said that it would pay the fines, but that it planned to fight the
ban in court. Since the advertising strategy started, sales by Hotels.nl have
been up 15 percent, and so have visits to the company&#8217;s Web site, said Miechel
Nagel, chief executive of Hotels.nl, a four-year-old company based in Groningen.
He plans to increase the number of sheep sporting the company&#8217;s logo and is
searching for locations where there are frequent traffic jams.</p>
<p>Continue reading about <a href="http://www.nytimes.com/2006/04/24/world/europe/24sheep.html?_r=1" target="_blank">Using Sheep as Billboards</a>.</p>
<p> &copy; NY TIMES, 2006</p><div class="fcbk_share"><div class="fcbk_like"><fb:like href="http://mediaroots.org/advertiser-counts-on-sheep-to-pull-eyes-over-the-wool/" layout="button_count" width="450" show_faces="false" share="false"></fb:like></div></div>]]></content:encoded>
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